JYP Entertainment (hereafter referred to as JYP) Chinese boy group BOY STORY ranked 3rd on China's Eastern Wind Cloud Weekly Chart with their new song 'What's Poppin'.
Boy Story released their ninth single 'Ha?! (What's Poppin)' on April 28th. The title song of the same name recently ranked 3rd on the 1542nd week (June 12-18) of Dongfang Yunbang, a major music chart in China. With this, Boy Story was listed on the chart for the first time and entered the top 3.
The Oriental Wind Cloud is China's oldest music chart, which started in 1993, and selects and announces popular songs on a weekly basis. Artists and song names ranked 1st to 3rd on the chart will be exposed on the wall of a large building in Shanghai's Bund scenery for a week. With this achievement, Boy Story also proudly engraved the name of the group and the name of the new song on Shanghai landmarks.
'What's Poppin' is a charming song with a 90's hip-hop atmosphere and a twist point. It is characterized by a simple beat and rhythmic melody with the message that he will warmly embrace any evaluation towards himself.
Boy Story won the 'Rising Group of the Year' award at major Chinese awards ceremonies such as 'WEIBO MUSIC AWARDS 2022' and '2022 Weibo Night' (2022 WEIBO NIGHT) in January and March. Proven local popularity. In November of last year, with the title song 'WW' from their first full-length album 'WE', they became the first Chinese idol group to enter the real-time chart provided by the US Billboard 'Hot Trending Songs Powered by Twitter' and ranked 7 times in total until January 2023. did.
Boy Story is a boy group under Shinsung Entertainment, jointly established by JYP's Chinese subsidiary, JYP China, and TME (China's Tencent Music Entertainment Group), and consists of all Chinese members. As the first group created based on JYP's localization strategy, 'Globalization by Localization', the group successfully achieved success by winning the first local idol debut showcase tour, busking tour, KCON appearances, untact performances, as well as winning awards at various awards ceremonies and reaching the top of charts. It received favorable reviews for opening the 2.0 era of Chinese upbringing idols.
Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr