On the morning of the 12th, KBS said, "Insooni, Park Mi-kyung, Shin Hyo-beom, and Lee Eun-mi from the entertainment program 'Golden Girls', which has recently been a hot topic, were nominated for the Rookie Award in the 'Show & Variety Category' at the '2023 KBS Entertainment Awards'. 'Golden Girls' and “The competing Rookie of the Year candidates are Kim Si-woo and Seo Ah-reum from ‘Gag Concert,’ Lee Chan-hyuk and Lee Soo-hyun from ‘The Seasons - AKMU’s One Day and Five Nights,’ and Yoo Seon-ho from ‘2 Days & 1 Night Season 4.’”
KBS 2TV's entertainment show 'Golden Girls' is a new diva debut project of Korea's top vocalists with 155 years of experience, led by producer Park Jin-young and consisting of Insooni, Park Mi-kyung, Shin Hyo-beom, and Lee Eun-mi. It aired only 2 times and received a viewership rating of 5. It recorded the highest viewership rating among KBS Friday entertainment shows this year, establishing itself as the most talked-about entertainment show in the second half of 2023.
In addition, in December, entertainment program brand reputation ranked 2nd (based on the Korea Business Research Institute), and in the overall ranking of entertainment performers, Park Mi-kyung ranked 1st, Lee Eun-mi ranked 2nd, Insooni ranked 3rd, Park Jin-young ranked 4th, and Shin Hyo-beom ranked 5th (Lacoy , as of the 4th week of November), ranked 2nd in weekly content attracting new paid subscriptions in the OTT wave entertainment genre, ranked 1st in the number of plays of entertainment programs of the three broadcasting companies and Naver TV entertainment programs based on clip VOD statistics, and ranked 2nd in all Naver TV programs (as of October) (counted from the 28th to November 5th). Moreover, on the 1st, Golden Girls' debut song 'One Last Time' was released, and Insooni, Park Mi-kyung, Shin Hyo-beom, and Lee Eun-mi began full-fledged group activities, and attention is increasing day by day.
If 'Golden Girls' Insooni, Park Mi-kyung, Shin Hyo-beom, and Lee Eun-mi, riding on the back of such a hot popularity sensation, win the 'Rookie Award' at the '2023 KBS Entertainment Awards', it will be an unprecedented event and another piece of history in the Korean entertainment industry. Indeed, the entertainment industry legends 'Golden Girls', with a combined career of 155 years, including Insooni (46 years since her debut), Park Mi-kyung (39 years), Shin Hyo-beom (36 years), and Lee Eun-mi (34 years), have won the 'Rookie of the Year Award', which was considered the exclusive preserve of rising stars, and won the 'Rookie Award' again. Attention is being paid to whether it can cause a sensation.
Meanwhile, the '2023 KBS Entertainment Awards' will be held at the KBS New Building Public Hall in Yeouido-dong, Yeongdeungpo-gu, Seoul on the 23rd.
Ten Asia Reporter Kim Seo-yoon seogugu@tenasia.co.kr