The track serves as the main theme for Mountain Dew's 2025 annual brand campaign 'PLAY.WE.DEW' and has garnered approximately 1 million views within 24 hours of its release across YouTube and Instagram, receiving an enthusiastic response.
This collaboration goes beyond a simple advertising campaign, earning attention for its high musical quality. The official YouTube and Instagram channels have accumulated over 1,500 reactions, with positive feedback such as "It's a shame it's just an ad song," "This should be officially released," and "The perfect chemistry between QWER and Mountain Dew." Social media is buzzing with cover and reaction content, showcasing the synergy between the brand and the artist.
QWER has been actively collaborating with Mountain Dew as its official model since last year, releasing collaborative tracks and engaging in various activities.
A Mountain Dew brand representative stated, "Mountain Dew plans to continue sharing its passion for gamers and creators in various ways in 2025," adding, "As mentioned in the song's introduction, we will present more diverse content in the second half of the year with the new 'Mountain Dew Zero.'"
Meanwhile, the song is not available on commercial music platforms as it is an advertising content, but fans are requesting an official release. However, 'PLAY.WE.DEW' can be enjoyed anytime by searching for it on QWER's official YouTube channel.
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