GODIVA, the premium Belgian chocolate brand, has launched a limited edition collection in collaboration with artist JISOO's second solo album 'AMORTAGE' on April 17. This collaboration is a unique blend of music and gastronomy, translating the diverse emotions of love expressed in JISOO's album into GODIVA's exquisite chocolates.
'AMORTAGE' is a portmanteau of 'AMOR' (love) and 'MONTAGE' (editing technique), symbolizing the assembly of love's fragments into a complete narrative. Inspired by the album's emotional storytelling, GODIVA presents a limited edition product that captures the journey of love—from its inception to deep emotions and the lingering echoes of parting—through a variety of chocolate flavors and aromas.
The 'GODIVA X JISOO AMORTAGE Edition' features special packaging that reflects the album's design, encapsulating the journey of love conveyed by JISOO's album in a single box. The 'GODIVA & JISOO AMORTAGE Edition Assortment' includes GODIVA's signature chocolates along with white, milk, dark, and ruby chocolates, each symbolically representing the diverse emotions of love through different flavors. Additionally, the 'GODIVA & JISOO AMORTAGE Edition G-Cube Assortment' offers individually wrapped chocolates for convenient enjoyment, combining deep flavors with a sensory design.
Alongside the chocolates, GODIVA introduces special menu items inspired by the AMORTAGE album's mood, including beverages, soft ice cream, and bakery items. Notably, exclusive menu items are available only at GODIVA Bakery. Customers can enjoy AMORTAGE Blueberry & White Chocolixir, Double Chocolate Soft Ice Cream, and Blueberry Ade at GODIVA stores, while GODIVA Bakery offers AMORTAGE Blueberry Cream Croissant, Blueberry Cream Chocolate Croissant, Blueberry Cream Cheese Bun, and Blueberry Cream Danish. This collaboration lineup is designed to enrich consumers' experience of JISOO's album universe through visual beauty and delicate flavor harmony.
Starting from the launch date, April 17, a promotion is available for a limited time, offering a JISOO photo card set to customers purchasing from GODIVA's offline stores and KakaoTalk gifting service. Additionally, customers who purchase GODIVA's best-selling chocolate gifts will receive a JISOO pop-up card. More details can be found on GODIVA's official website, and the promotional benefits are limited in quantity and may end early.
GODIVA products are available at 35 locations nationwide, on the official website, and through Kakao gifting. Last year, GODIVA launched its first bakery in Korea at The Hyundai Seoul, sparking a trend of open-run popularity, and in January, the 'GODIVA Bakery Café Dosan' was reopened after renovation.
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