Shin Se-kyung, the king of elegance

Actress Shin Se-kyung (EDAM Entertainment) once again proved that she is a wannabe for the 2030 female generation to emulate.

On the 4th, the agency said, “Shin Se-kyung has been selected as the new Korean ambassador for French luxury maison Roger Vivier. “Starting with the cover project for the September issue of Elle The Edition, we plan to present various campaigns with the brand in the future,” he said, releasing his first brand pictorial.

Shin Se-kyung exudes an elegant and feminine visual as well as a sophisticated atmosphere in this pictorial. In particular, she matched the brand's representative bags, shoes, and accessories in her own style. In another cut, she maximized her charm with her unique alluring eyes and pose.

Shin Se-kyung previously appeared in the Roger Vivier SS23 global campaign earlier this year, and continued her special relationship with the brand by attending the Roger Vivier 2023 F/W presentation during Paris Fashion Week in March.

Shin Se-kyung has emerged as a wannabe of the 2030 generation by not only showing solid acting skills in numerous works, but also showing a friendly anti-war beauty through SNS and YouTube. As proof of this trend, expectations are high for Shin Se-kyung's future actions, from being a model for foundation, color, hair, and body products to becoming the Korean representative ambassador for a global brand.

Meanwhile, Shin Se-kyung is the spiritual leader of Arthdal and a god of faith for the people in tvN's new Saturday-Sunday drama <Sword of Aramun> (written by Kim Young-hyun, Park Sang-yeon, directed by Kim Gwang-sik, produced by Studio Dragon KPJ), which will be aired for the first time at 9:20 pm on September 9. She meets viewers in the role of Tanya, a high priest who uses will.

Ryu Yae-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr