K-Pop Star Kim Jaejoong Launches Makgeolli Brand

K-Pop star and actor Kim Jaejoong is set to launch his own makgeolli brand.

Kim Jaejoong is collaborating with the traditional liquor brand 'Apgujeong Makgeolli' to introduce this new makgeolli brand.

Kim expressed, "I have always been interested in traditional liquor culture and wanted to promote it internationally." He further explained, "This collaboration is not just about being an advertising model; it's a cultural project aimed at promoting traditional culture."

In a meaningful initiative, Kim Jaejoong and Apgujeong Makgeolli will donate a portion of the sales proceeds to social causes. Kim stated, "I hope this project will not only promote Korean traditional culture but also fulfill social responsibilities. I wish for people to enjoy traditional liquor while also participating in charitable giving."

In addition to his business venture, Kim Jaejoong is set to hold the 'Beauty in Chaos' 2025 Asia Tour Concert on November 24-25, along with the release of an EP album of the same name, signaling his active engagement as a musician.