New Jeans, blonde visuals are perfect... Even before the comeback in July, 'signs of great success'

NewJeans took on a bold image transformation.

New Jeans (Minji, Hani, Daniel, Haerin, Hyein) released a music video teaser for the b-side song 'ASAP' in their 2nd mini album 'Get Up' on the Hive Labels YouTube channel at midnight on the 27th.

New Jeans transformed into an unconventional blonde in the 'ASAP' music video teaser. The video begins with a scene of finding someone in a dark forest. Soon, the visual feast of the New Jeans members unfolds. They radiated a mysterious charm with blonde hair in light white costumes in a forest with a mysterious atmosphere.

New jeans with black hair also appear. New Jeans completed a dreamy scene by swimming in the water. Not only the undisturbed visuals of the members, but also the contrasting images of blonde and black hair thrilled fans.

Along with the sensuous video, the melody and lyrics of 'ASAP' were also slightly revealed. The rhythmic synth sound doubled the dreamy atmosphere, and at the end of the video, the New Jeans humming 'ASAP baby Hurry up don't be lazy' stands out.

Regarding 'ASAP', the management company ADOR introduced "ASAP" as "a song with uniquely cute and popping lyrics based on a Europop sound" and "a track that promises the last lingering feeling of the album and the next meeting".

He added, "The music video for 'ASAP' contains a special story with Berniez."

Reporter Yoon Jun-ho, Ten Asia delo410@tenasia.co.kr