"It's hard to make a living"... Fromis 9 dances at home shopping, Twice planting rice 'exotic publicity'

It is often said that 'it is not easy to make a living'. Singers are now trying to 'make a living' in a different way, rather than simply promoting their activities through singing and dancing. More and more stars are trying to remain in the public's memory by promoting in various ways, from home shopping to current events and cultural programs.

Girl group Fromis Nine recently made a surprise appearance on the vacation special of CJ OnStyle's fashion program 'Hit the Style'. Leader Saerom Lee represented fromis 9 as the daily show host of the show. The product introduced by Fromis Nine on this day is a carrier. The members voluntarily volunteered to be models and made their carrier stand out with various poses like a photo shoot.

Although Fromis 9 was their first home shopping appearance, they skillfully proceeded and released overflowing talents, creating a pleasant shopping atmosphere. Saerom Lee explained the durability of the product in detail, and other members laughed with a unique pose using a carrier. He also showed off his volubility through talk corners such as 'What's in My Carrier' and 'Where I Want to Go'. The main color of the carrier, which is a product sold on this day, recorded 'sold out'. Fromis 9 finished the broadcast with the stage of the title song '#menow' of the 1st regular album, which was put up as a 'sold out promise'. Merchandise sellers can attract viewers' attention with the energy unique to girl groups, so Fromis 9 was an opportunity to promote their new song.

Twice appeared on news and current affairs/educational programs to promote their new song. Usually, they are accustomed to promoting through entertainment, but appearing in news, current events, or culture is unique.

Twice released the album 'MORE & MORE' in June 2020. The program I chose as my first public broadcasting activity was KBS1's 'My Hometown at 6'. Members Chaeyoung, Mina, Sana, Momo, and Jeongyeon, who left for Yangpyeong, Gangwon-do, took on the challenge of farming, including planting rice, wearing flamboyantly patterned rubber pants. The appearance of those who helped rural villagers and ate newcomers was all the more attractive because they were sober and friendly.

Member Dahyun worked as a daily weathercaster on JTBC News 'Morning 7'. He conveyed the weather with his unique liveliness, and in the subsequent interview with the anchor, he presented joy to viewers from the introduction of the new song to the release of his charm.

Zico also promoted a new song by transforming into a daily weathercaster. Zico appeared on MBC's 'News Today' to coincide with the release date of his new song 'Summer Hate'. Zico, who became a weathercaster, captured the attention of viewers by conveying the weather using the highlight choreography of the new song. On the show that day, Zico said, "This song is about the theme of weather, so I came up with the idea that it would be nice to directly deliver the weather forecast." At the time, netizens showed reactions such as "It's nice to see you as much as you were surprised" and "I enjoyed going to work thanks to Zico."

The reason why singers' unusual appearances and non-obvious promotional activities are more imprinted on the public. It is a 'win-win strategy' that can bring joy to the public and effective publicity effects to singers.

Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr