4 Hive → 2 SM·JYP → 1 YG, Big 4 K-Pop Rookie Prospects from Grammy’s perspective

The American Grammys selected 11 K-pop rookie teams. Hive included 4 teams, SM Entertainment and JYP Entertainment each included 2 teams, and YG Entertainment included 1 team. A total of 9 teams from the entertainment companies known as the Big 4 were named. S2 Entertainment's group Kiss of Life and Mode House's 24-member girl group Triple S took the remaining seats.

Grammy.com of the United States announced '11 Rookie K-Pop Acts To Know In 2024' through its official website on the 26th (local time).

This list includes BABYMONSTER, BOYNEXTDOOR, I'II It, Kiss of Life, KATSEYE, NiziU, RIIZE, and NCT. They are WISH (NCT Wish), TripleS, TWS (Tourus), and VCHA (Bicheo).

Grammy called Baby Monster "a group that continues the lineage of 2NE1 and Blackpink," and mentioned Boy Next Door, referring to Zico's production, saying, "The two albums contain a leisurely and lively feel that reflects the experiences of youth." Regarding Aylet, who has not yet debuted, he said, "They will become a strong girl group alongside Le Seraphim and New Jeans."

Regarding Kiss of Life, I was looking forward to Natty's solo song 'Sugarcoat'. Regarding Cat's Eye, a joint product between Hive and Geffen Records of the United States, it was predicted that "It is a six-member group composed of members from the United States, Korea, Switzerland, and the Philippines, and will focus on the American market."

Japan-based JYP girl group Nijue was seen as “the girl group that has grown the most in recent years.”

Predicting that SM Entertainment will be busy in 2024, Grammy paid attention to Rise and NCT's last unit, NCT WISH. Triple S also mentioned Jaden Jeong, the producer of the group Loona, and mentioned his diverse charms.

Pledis Entertainment expected TWS, the boy group launched nine years after Seventeen, to be "the most anticipated new K-pop group this year." VCHA, formed by JYP and Republic Records of the United States through the survival program 'A2K' last year, was also mentioned last.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr